Max Global Brand Identity

Designed to express the sense of diving in to different ‘worlds’ of content. I led the relationship with brand agency DixonBaxi (who developed the core brand), then directed internal teams to build a full suite of assets across all platforms, an extensive web-based styleguide; and provided brand consultancy as each region launched Max.

Role: Executive Creative Direction. Creative Strategy. Agency & Stakeholder Management. Brand Guidelines & Governance.