Award-winning, strategic Brand & Creative Director

Joined-up thinking for bigger and better ideas, campaigns and brands

BRAND IDENTITY

CROSS-PLATFORM CAMPAIGNS

PROMOS

BRANDED CONTENT

Award-winning, strategic
Brand & Creative Director

Joined-up thinking for bigger and better ideas, campaigns and brands

BRAND IDENTITY
CROSS-PLATFORM CAMPAIGNS
PROMOS
BRANDED CONTENT

Super-charge your brand story
with joined-up creative thinking

It’s not just about a big idea that runs through every aspect of a brand identity or campaign - to me that’s a given.

Joined-up-ness means aligning creative strategy with business strategy, working collaboratively, building consensus among stakeholders, and connecting to culture.

Joined-up concepts, people and processes lead to bigger and bolder ideas, campaigns that cut through, and brands that really resonate - creating long-term and cumulative impact.

I demonstrated this as Global Creative Director of HBO Max and discovery+ at Warner Bros Discovery, joining concepts, agencies and teams together to deliver consistent brand identities and launch campaigns across multiple markets.

As a Creative Director at Discovery, Red Bee Creative and the BBC I created numerous award-winning brand identities, cross-platform marketing campaigns and content for 30+ entertainment and media brands.

I now offer joined-up creative thinking to businesses - large and small, across all sectors - bringing their brand stories to life.

LET'S CONNECT
LET'S CONNECT

2024-present
Brand & Creative Director
Wye & Howe Consultancy

2020-24
VP Global Brand & Creative
Warner Bros Discovery

2014-20
VP Creative & Branding
Discovery EMEA

2008-14
Creative Director
Discovery UK

2002-08
Creative Head
Red Bee Creative

2000-02
Promo Creative
BBC Broadcast

Super-charge your brand story with joined-up creative thinking

It’s not just about a big idea that runs through every aspect of a brand or campaign - to me that’s a given. Joined-up-ness means aligning creative strategy with business strategy, working collaboratively, building consensus among stakeholders, and connecting to culture.

Joined-up concepts, people and processes lead to bigger and bolder ideas, campaigns that cut through, and brands that really resonate and create long-term impact.

I demonstrated this as Global Creative Director for Max and discovery+ at Warner Bros Discovery, joining concepts, agencies and teams together to deliver consistent brand identities and launch campaigns across multiple markets.

As a Creative Director at Discovery, Red Bee Creative and the BBC I created numerous award-winning brand identities, cross-platform marketing campaigns and content for 30+ entertainment and media brands.

I now offer joined-up creative thinking to businesses - large and small, across all sectors - bringing their brand stories to life.

LET'S CONNECT
LET'S CONNECT

Don’t take my word for it…

My teams have received over 250 creative, branding, marketing and design awards from prestigious organisations across the world, including:

  • Best In-house Creative Team - Promax Global

  • Best In-house Marketing Team - Promax Global

  • Media Brand of the Year - Media Week

Don’t take my word for it

My teams have received over 250 creative, branding, marketing and design awards from prestigious organisations across the world, including:

  • Best In-house Creative Team - Promax Global
  • Best In-house Marketing Team - Promax Global
  • Media Brand of the Year - Media Week
  • Best Design Team - Promax Europe
  • Best Channel Marketing - Broadcast Digital
  • Best Brand Identity - Cannes Lion, Promax

  • Robin is one of the best strategic creatives I have had the privilege of working with. His superpower lies in his talent for bringing ideas - products, brands, campaigns - to life through clear creative strategy and art direction. It's impossible to fully articulate the magic with which Robin builds an entire, executable world out of a simple idea...count yourself lucky if you can work with him to experience it first-hand!

    Amanda Cardinale, MD, Alphero digital agency, ex-Dentsu, Discovery

  • Working with Robin has been a masterclass in brand architecture, creative strategy, critical thinking and leadership. Alongside him building several global brands (Max, Animal Planet, Discovery+, MotorTrend) I have observed his ability to distill complex brand problems into considered, cohesive and measurably effective creative solutions.

    Sam Dunn, Design Director, Warner Bros Discovery

  • Robin led a team that delivered award-winning creative work that was shared widely across the globe. Professionally, he skilfully built a new-look creative team, brought them closer to the centre of the business and set a clearer direction which saw them deliver best-ever work.

    Susanna Dinnage, ex-GM Discovery Networks UK, Global President, Animal Planet

  • Robin has an intuitive insight into why and how brands work and how to fix them when they don’t. I can personally vouch for his emotional intelligence as well as his strategic intellect. It’s a key reason why he is able to lead million pound campaigns, involving multiple stakeholders and viewpoints, with such success.

    Kip Katesmark, Creative Director, ex-Discovery, BBC

  • Under his leadership, his team grew into a fully-fledged creative agency with an impressive global reputation and truckloads of awards to prove it. Robin always leads by example and empowers everyone in his team to express themselves authentically. He is the person who joins all the dots. He connects strategy with branding, marketing objectives with creative ambitions, and unites people with a clear and common purpose.

    Lee Healy, Creative Director, ex-Discovery, Disney+, Sky

  • While terms like “brand guru” are often used too casually, for Robin, that expression feels like it was practically created for him. He is the person you turn to for everything related to brand identity and creative strategy. His ability to see the bigger picture while maintaining a deep commitment to detail is unmatched.

    David Bernard-Bret, VP Marketing & Brand, WBD Sports

  • I've observed Robin on both Max and discovery+ bring together ideas, multiple teams and stakeholders to build joined-up and impactful global brand identities and campaigns. He is skilfully adept at understanding and applying cultural nuances in his work, and communicating his vision across regions. Bonus: Robin is a delight.

    Vikki Neil, EVP Global Marketing, Warner Bros Discovery

  • As a leader he builds loyalty and commitment effortlessly and he is dedicated to helping young talent grow and supporting diversity initiatives. He is a deep thinker with a clever sense of humour who has the ability to give time to the tiny details that make all the difference in branding, design and creativity.

    Emma Cassidy, Senior Creative Director, Warner Bros Discovery