Discovery+ Global Rebrand

After a rush to launch, there were 3 different looks in market (UK, EMEA & US). In response the in-house team devised a consistent, unified global brand package, based on a strategic positioning and underpinned by new brand governance structures (web guides, automated templates, workshops, brand audits). Resulting in huge cost / process efficiencies and increased brand equity.

Role: Brand Strategy. Creative Direction. Brand Governance.